The Franchisee/Franchisor Relationship
The franchisee/franchisor relationship is a unique one in business. Often you will see franchising described as a parent/child relationship, with the franchisor (the parent) offering guidance and direction and willing the franchisee (the child) to succeed.
While this is true, it’s a little misleading because that comparison compartmentalizes the franchisee into a secondary role. It’s also not accurate to describe the relationship as a marriage, where there is an equal partnership. The franchisor is providing a structure for the franchisee to follow, yet it’s up to the franchisee to take responsibility for his or her business growth and success.
The franchisor will not jeopardize the greater good of the entire franchise system to see one franchisee succeed, especially if that franchisee is on a path that does not adhere to the one laid out by the franchisor. This is where the parent-child or marriage analogy falls apart; each franchisee is an independent business owner. The efforts of the franchisee will ultimately determine whether he or she succeeds or fails with the franchise.
Understanding this relationship can be an adjustment, especially to someone who is coming out of a traditional employer/employee work environment. There can be a lot of discontent in a franchise relationship due to miscommunication, false expectations, or a lack of/too much involvement. If each side does its part, the relationship can be a long and healthy one, and can even take the franchise owner from a single-unit owner to multi-unit powerhouse.
If you’re considering starting a franchise in windows and doors, reach out to us at Shield BP today!